Audi: Confindustria Partnership

Car manufacturer Audi formed a partnership with trade federation Confindustria and promoted it via radio, print and digital to boost awareness and engagement among business leaders in Italy.

Campaign details

Brand: AudiBrand owner: AudiLead agency: PHD ItalyCountry: ItalyIndustries: Luxury automotiveMedia channels: Content marketing, Newspapers, Online display, Online video, Public relations, Social media, Sponsorship - mediaBudget: 500k - 1 million

Executive summary

In June 2019, Audi and Confindustria (Italy's trade and industry body which represents the interests of over 150,000 Italian companies, employing more than 5 million people) announced a partnership to deliver exclusive commercial services to Confindustria's member organisations. The partnership is being promoted throughout 2019 as part of a national roadshow organised by Confindustria....

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