Campaign details
Brand: AxeBrand owner: UnileverAgency: InitiativeCountry: Russian FederationIndustries: Deodorants, anti-perspirantsMedia channels: Gaming & in-game advertising, Sponsorship - mediaBudget: Up to 500k
Executive summary
This project aimed to increase sales on our e-commerce shop with the help of a further e-sports territory conquest. Partnering with Starladder provided us with standard branding options and also allowed for a unique native integration of promo codes right inside the game's graphics.
Market background and context
Axe is the number-one deodorant brand in Russia. It was aware that, although offline retail...