Babyshop: World Without Walls

Children's retailer Babyshop used a multichannel approach to redefine its brand strategy during Ramadan in the Middle East.

Campaign details

Brand: BabyshopBrand owner: Landmark GroupLead agency: FP7 McCann DubaiContributing agency: OMD DubaiCountry: Middle East & North AfricaIndustries: Clothing & fashion retailMedia channels: Content marketing, Events & experiential, Merchandise & free gifts, Online video, Public relations, Radio & audio, Social media, Virtual & augmented realityBudget: Up to 500k

Executive summary

World Without Walls deserves to be recognised for its marketing effectiveness in creating a brand ecosystem around an important occasion in the Middle East, because it’s a story from this lesser celebrated region about:...

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