belairdirect: The Real Fan

PHD Montreal

Insurance company belairdirect used a multichannel, fan-focused, approach to raise awareness of its sponsorship of the Canadian Football League, in turn building its consumer profile.

Campaign details

Brand: belairdirectBrand owner: belairdirectLead agency: PHD MontrealContributing agency: Sid LeeCountry: CanadaIndustries: InsuranceMedia channels: Competitions & contests, Mobile & apps, Online display, Outdoor, out-of-home, Online video, Social media, Television, Virtual & augmented realityBudget: 500k - 1 million

Executive summary

A sponsorship deal with the Canadian Football League (CFL) was a great way for insurance company belairdirect to increase brand awareness, especially in the west of the country, where the brand is not as familiar. We wanted to deliver the CFL belairdirect connection in...

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