Campaign details
Brand: Can-Am On-Road RykerBrand owner: BRPLead agency: Touché!Contributing agencies: AnomalyCountry: Mexico, North AmericaIndustries: Motorcycles, bikesMedia channels: Content marketing, Events & experiential, Online video, Outdoor, out-of-home, Product placement, Social media, Virtual & augmented reality, Word of mouth, influencersBudget: 10 - 20 million
Executive summary
Ten years ago, vehicle brand BRP introduced the Spyder, a three-wheeled motorcycle that quickly became a success with …riders aged 60-plus!
In 2019, faced with declining sales and a non-renewed consumer base, rejuvenating the Spyder brand became a matter of...