Campaign details
Brand: Captain MorganBrand owner: DiageoAgencies: Spirable, Eagle EyeCountry: United KingdomIndustries: Spirits & liquorsMedia channels: Online video, Sales promotion, Social media, Voice, chatbotsBudget: No budget
Executive summary
Owned by Diageo, Captain Morgan is an original spiced rum that is established as one of the most popular in its category globally. This UK-specific, personalised, campaign used data to create one-to-one conversations with customers on their mobile devices to boost repeat purchase of the product.
Captain Morgan's research showed that UK customers who used a drinks coupon for...