Campaign details
Brand: Clear MenBrand owner: UnileverAgency: Mindshare VietnamCountry: VietnamIndustries: Hair careMedia channels: Gaming & in-game advertising, Online display, Online video, Search marketing, Sponsorship - mediaBudget: 500k -1 million
Executive summary
Clear Men's functional benefits of anti-dandruff and refreshing coolness were well-perceived by consumers in Vietnam, but it still faced a challenge in changing male consumer behaviour to choosing shampoos for men, instead of a unisex product.
The brand understood that conventional communications talking solely about product superiority were not enough to convince the male audience. Clear...