Campaign details
Brand: DIRECTVBrand owner: DIRECTVLead agency: UMCountry: ColombiaIndustries: TV channels, services, programmesMedia channels: Content marketing, Radio & audio, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
The House of Soccer was a space created by DIRECTV to bring its OTT service DIRECTV GO closer to audiences. DIRECTV created the structure, and we furnished it with content, media, digital performances and the themes to be capitalised on, and the communication agency designed the best pieces live.
Market background and context
As a leading brand...