Doritos: Collide Clothing Collection

George Shearring

Tortilla chuip brand Doritos used a content partnership on social media to drive trial of its new Collide range in Australia.

Campaign details

Brand: DoritosBrand owner: PepsiCoLead agencies: PHD, PepsiCoContributing agency: Pedestrian GroupCountry: AustraliaIndustries: Savoury snacks, potato chipsMedia channels: Competitions & contests, Merchandise & free gifts, Social media, Word of mouth, influencersBudget: 500k-1 million

Executive summary

Doritos was launching its new product, the Collide Range – two flavours of Doritos in one bag, Hot Wings & Ranch and Sweet Chill & Lime.

Our challenge:Launch this new concept in a way that would engage millennials, to boost sales and keep us on the shelf long enough...

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