Campaign details
Brand: KnorrBrand owner: UnileverLead agency: Mindshare VietnamContributing agencies: Celtra, AdColonyCountry: VietnamIndustries: Sauces, seasoning, condimentsMedia channels: Mobile & apps, Programmatic display, Search marketingBudget: Up to 500k
Executive summary
Vietnam is a country known for its great cuisine offering huge variety. With localised innovation at its core, Unilever's food and beverage brand, Knorr, has managed to be one of the most popular brands in Vietnam. It has different product offerings that cater to this multicuisine-loving market. However, with competitive brands constantly launching across sub-segments, keeping...