Campaign details
Brand: Latam AirlinesBrand owner: Latam AirlinesLead agency: Initiative, GrapheneCountry: ColombiaIndustries: AirlinesMedia channels: Mobile & appsBudget: Up to 500k
Executive summary
Latam Airlines, despite not being the number-one airline in Colombia, has something that sets it apart from the rest: its punctuality. That's a way to become more relevant in the category, setting up an objective of building brand relevance at a time when promotions are very strong within the category.
Latam Airlines discovered that Colombia is one of the countries that has the most vehicular...