LIFEWTR: #BringArtBackToSchools

Ricky Weina, Tyler Moore, Andrew La Fond

LIFEWTR, a bottled water brand, used a film about art in schools to connect with audiences and improve brand metrics and sales in the US.

Campaign details

Brand: LIFEWTRBrand owner: PepsiCoLead agency: R/GA, GolinContributing agencies: OMDCountry: North AmericaIndustries: Bottled watersMedia channels: Online video, Social media, Word of mouth, advocacyBudget: No budget

Executive summary

Right now in America, over 80% of schools face defunding, with art often the first subject to go. In Kindergarten, 84% of kids rank high in creativity, but by second grade this drops to 10% – and by high school it's almost non-existent (Source: Robert McGarvey "Creative Thinking", USAIR, June 1990, p. 3). This creative crisis...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands