Mishcon de Reya & Smartology: SmartMatch

London law firm Mishcon de Reya (MdR) used a unique high-tech solution to build and promote its growing international reputation to an audience of globally linked senior business decision makers on FT.com.

Campaign details

Brand: Mishcon de ReyaBrand owner: Mishcon de ReyaLead agency: SmartologyCountry: GlobalIndustries: Business servicesMedia channels: Content marketing, Online display, Online video, Programmatic display, Radio & audioBudget: 500k - 1 million

Executive summary

For the last four years, law firm Mishcon de Reya, the Financial Times and Smartology have worked together to build and promote the firm's growing international reputation to its audience of senior business decision makers in more than 140 countries. The Financial Timesused the SmartMatch system to profile and match...

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