P/S: The AI Dentist

Toothpaste brand P/S created an 'AI Dentist' that used facial- and tooth-recognition features on mobile to promote its whitening credentials and boost sales among beauty conscious women in Vietnam.

Campaign details

Brand: P/SBrand owner: UnileverAgency: Mindshare VietnamCountry: VietnamIndustries: Oral healthMedia channels: Merchandise & free gifts, Mobile & apps, Online display, Point-of-purchase, in-store, Product sampling, Public relations, Social media, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

When Unilever-owned toothpaste brand P/S introduced a whitening variant with natural ingredients in Vietnam, it needed a disruptive solution to focus consumer attention on the need to whiten teeth.

The 'AI Dentist' was born. This facial- and teeth-recognition feature checked the whiteness of teeth via AI on mobile...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands