Campaign details
Brand: Pepsi MaxBrand owner: PepsiCoLead agencies: PHD, PepsiCoContributing agency: Time Out AustraliaCountry: AustraliaIndustry: Carbonated soft drinksMedia channels: Mobile & apps, Outdoor, out-of-home, Radio & audio, Search marketing, Sponsorship - mediaBudget: 1 - 3 million
Market background and context
The soft drinks market in Australia is highly competitive, with many iconic brands looking to capture the hearts and thirsts of Australians throughout summer. Our marketing objectives in summer 2017 were to drive sales growth and increase speed of growth over summer, while increasing relevance...