Pond's: Mineral Clay Facial Foam

Eugenia Teo

To set itself apart in Indonesia's congested skincare market, award-winning skincare product maker Pond's launched a unique clay facial wash.

Campaign details

Brand: Pond's ClayBrand owner: Unilever IndonesiaLead agency: Mindshare Indonesia, AdColonyCountry: IndonesiaIndustries: Skin care, sun protectionMedia channels: Mobile & apps, Online video, Programmatic display, Social media, Television, Word of mouth, influencersBudget: Up to 500k

Executive summary

Identifying the benefits of using clay and a foaming facial wash as part of a good skincare routine gave Pond's the opportunity to innovate and launch Pond's Mineral Clay Facial Foam, a formula that converts mineral clay to foam, which was truly innovative and revolutionising in the market.

Pond's wanted...

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