Porsche: #ElectricityTalks – The Porsche Taycan pre-launch

Porsche increased brand awareness with a wide-reaching campaign ahead of the launch of its first electric vehicle, the Taycan, to create buzz among the 'Driven Youth'.

Campaign details

Brand: TaycanBrand owner: PorscheLead agencies: PHD Global, Grabarz & PartnerContributing agencies: VICE Media, Talon Outdoor, Projection Artworks, Pulse FilmsCountry: Germany, United Kingdom, United States, Japan, ChinaIndustries: Eco, hybrid, electric carsMedia channels: Content marketing, Online video, Outdoor, out-of-home, Sponsorship - media, Word of mouth, influencersBudget: 1 - 3 million

Executive summary

Porsche launched its first all-electric vehicle – the Taycan – in 2019, in what was an iconic moment for electric mobility. The car maker sought to create anticipation of the launch and engage...

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