Puck: Save the Cows

Food brand Puck's Blue Jar Cheese used a gamification strategy delivered through Snapchat to appeal to kids and mums and fight off other breakfast alternatives in Saudi Arabia and the United Arab Emirates.

Campaign details

Brand: PuckBrand owner: Arla FoodsLead agency: FP7 McCann DubaiContributing agencies: Snapchat, PHD UAECountry: Saudi Arabia, United Arab EmiratesIndustries: Sauces, seasonings, condimentsMedia channels: Competitions & contests, Gaming & in-game advertising, Packaging & design, Point-of-purchase, in-store, Social media, Virtual & augmented realityBudget: Up to 500k

Executive summary

The task:In Saudi Arabia and in the United Arab Emirates (UAE), Puck’s Blue Jar Cheese wasn’t as appealing to kids as the sugary breakfast alternatives were. To win back its place at the breakfast table, Puck needed...

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