RAM Pro Master: Rapid Your Business Partner

Automotive brand RAM launched a new small van model in Mexico by appealing to small business owners.

Campaign details

Brand: RAMBrand owner: Fiat Chrysler Automobiles MexicoLead agency: UMCountry: MexicoIndustries: MPVs, minivansMedia channels: Events & experiential, Online display, Online video, Programmatic display, Social media, Sponsorship - media, Websites & micrositesBudget: 500k - 1 million

Executive summary

RAM ProMaster Rapid was the latest launch of the RAM Commercial Range, which faced uncertainty in its first year as the automotive sector was experiencing a recession at country level. This was due to various macro-economic factors such as the high exchange rate, and the new US government encouraging companies...

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