Campaign details
Brand: SelectaBrand owner: UnileverLead agency: Mindshare PhilippinesContributing agencies: InmobiCountry: PhilippinesIndustries: ConfectioneryMedia channels: Mobile & apps, Online dipslay, Online video, Programmatic displayBudget: Up to 500k
Executive summary
Selecta, the top-selling ice cream brand in the Philippines, has been building its equity as a tool to create meaningful family bonding moments and rituals such as TV time, weekend bonding and after-dinner bonding. Selecta Supreme has been communicating this to both parents and business professionals but has found that most work excessively long hours and are...