Campaign details
Brand: ShellBrand owner: Shell FuelsAgency: MediaComCountry: Hong KongIndustries: Tyres, fuel, accessories, servicesMedia channels: Email marketing, Integrated, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Programmatic display, Public relations, Radio & audio, Search marketing, Social mediaBudget: 500k - 1 million
Executive summary
In Hong Kong, fuel brand Shell operates in an extremely competitive environment with many fuel retailers running several similar promos at any one time. We were tasked to boost fuel volume, through looking deeper into audience insights and thinking beyond products. Third-party research revealed...