Campaign details

Brand: Sport Chek
Brand owner: FGL Sports
Agency: Touché!
Country: Canada
Industries: Clothing & fashion retail
Media channels: Online video, Search marketing, Social media
Budget: 1 - 3 million

Executive summary

For Black Friday, Sport Chek had an ambitious target: beating Amazon at the online retail battle it had owned for more than a decade.

In the seven days leading up to Black Friday, we detected a new analytic trend: the average number of items left abandoned in Sport Chek's website carts increased by the hour, reaching an unprecedented high. We called it 'digital window shopping':

We used the data from this trend to create a mass retargeting campaign and beat Amazon in the battle of Black Friday.

Market background and context