The Times & The Sunday Times: Politics Tamed

The Times and The Sunday Times increased brand awareness and paid-for subscriptions by focusing on the 'madness' of UK politics in the face of an increasingly competitive category.

Campaign details

Brand: The Times & The Sunday TimesBrand owner: News UKAgencies: m/SIX, Pulse CreativeCountry: United KingdomIndustries: NewspapersMedia channels: Cinema, Integrated, Online display, Online video, Outdoor, out-of-home, Search marketing, Social media, Television, Video on demandBudget: 1 - 3 million

Executive summary

Through periods of political turmoil, there is no time for confusing, reactionary news of questionable veracity. Yet as the people of Britain attempt to make sense of Brexit, platforms and publishers continue to let them down.

It was against this backdrop that The Timesand...

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