Campaign details
Brand: The Times & The Sunday TimesBrand owner: News UKAgencies: m/SIX, Pulse CreativeCountry: United KingdomIndustries: NewspapersMedia channels: Cinema, Integrated, Online display, Online video, Outdoor, out-of-home, Search marketing, Social media, Television, Video on demandBudget: 1 - 3 million
Executive summary
Through periods of political turmoil, there is no time for confusing, reactionary news of questionable veracity. Yet as the people of Britain attempt to make sense of Brexit, platforms and publishers continue to let them down.
It was against this backdrop that The Timesand...