Campaign details
Brand: UNIQLOBrand owner: Fast RetailingAgency: Mindshare ChinaCountry: ChinaIndustries: Clothing & fashion retailMedia channels: Mobile & apps, Programmatic display, Sales promotion, Social mediaBudget: 1 - 3 million
Executive summary
Chinese New Year (CNY) is one of the most important campaign periods for brands. Clothing brand UNIQLO saw this as an opportunity to target young consumers who are set to travel back home for the holidays and stress over choosing gifts for their families. Tapping into China's cold weather during CNY, it promoted its ULD heat-technology-powered winter...