Campaign details
Brand: Virgin MobileBrand owner: Virgin MobileAgency: InitiativeCountry: ColombiaIndustries: Telephone & internet servicesMedia channels: Content marketing, Radio & audioBudget: 500k - 1 million
Executive summary
The telecommunications industry in Colombia is full of companies that have generous budgets for their campaigns, but Virgin Mobile has one of the smallest budgets compared to others. In order to be more relevant than the competition, we needed to do things differently from the rest – that meant not communicating promotions, but doing something even better: highlighting the different kind...