Campaign details
Brand: Wall'sBrand owner: Unilever IndonesiaLead agency: Mindshare Indonesia, AdColonyCountry: IndonesiaIndustries: ConfectioneryMedia channels: Mobile & apps, Online video, Social media, Sponsorship - media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Wall's is the leading ice cream brand in Indonesia. However, sales have been stagnant, especially for Wall's Sandwich, due to a competitive market. The company needed to increase sales and reposition the brand as a viable option for snack time.
The Wall's target audience has always been Indonesian youth aged 18-25 – mobile-savvy, millennial...