100Plus: Aktifkan Potensimu (Activate Your Potential) – AME 2019

Isotonic drinks brand 100Plus increased sales and reach among millenials in Malaysia through a collaboration with an upcoming band.

Campaign details

Brand: 100PlusBrand owner: F&N Beverages Malaysia Sdn BhdAgencies: ensemble worldwide, Universal McCannMarket: MalaysiaIndustries: Energy DrinksMedia channels: Competitions & contests, Content marketing, Online video, Social mediaBudget: Up to 500k

Executive summary

Malaysia is a multi-racial country with a diverse make-up of several ethnic groups. Malays are the largest ethnic group of the nation at 67%, with Chinese the second largest at 25%. All Malays in Malaysia are Muslim, as it is the official religion of the country, while the other ethnicities are free to practice their...

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