Audi: Digital Dealer Campaign

Audi, the car manufacturer, used programmatic advertising to push people towards dealership and test drives in Switzerland.

Campaign details

Brand: AudiBrand owner: ‎Volkswagen GroupLead agency: Wunderman Switzerland, MediaCom SwitzerlandCountry: SwitzerlandIndustries: Automakers & marquesMedia channels: Online display, Programmatic displayBudget: 500k - 1 million

Executive summary

In a digital world, individual communication towards customers is more important than ever. The central objectives of this campaign were to standardise the digital presence of all dealers and generate more traffic on the dealer websites.

Through a unique combination of dynamic ads, geo-targeting, model-specific remarketing and programmatic buying, users could be addressed individually and according to their needs.

The...

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