Audi: e-tron emoji CO2 saver

Auto maker Audi harnessed the power of social to raise awareness, and show the world it is deeply evolving and working to reduce its environmental impact.

Campaign details

Brand: AudiBrand owner: AUDILead agency: RE-MIND PHDContributing agencies: ROMANCE, MullenLowe,72 and SunnyMarket: FranceIndustries: Eco, hybrid, electric carsMedia channels: Online video, Social mediaBudget: 500k - 1 million

Executive summary

Auto maker Audi's brand purpose has obviously evolved during the past few years: following 'dieselgate', the brand's image had to be both reset and rebuilt. So, as one of the most powerful brands on the planet, Audi now strongly commits to generatingneutral CO2 emission before 2050 (and a reduction of 30% before 2025). That's why...

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