Audi: e-tron Has Landed

Car maker Audi took a chance on augmented reality to increase its popularity and build awareness of its first purely electric car in Taiwan.

Campaign details

Brand: AudiBrand owner: AudiAgency: PHD TaiwanMarket: TaiwanIndustries: Eco, hybrid, electric carsMedia channels: Content marketing, Online video, Virtual & augmented realityBudget: Up to 500k

Executive summary

Car maker Audi's first pure electric car – the e-tron – debuted in Taiwan at the end of 2019. However, it is expected that the first models available for purchase will not arrive in Taiwan until the end of 2020. Therefore, how could we increase Audi e-tron's popularity in Taiwan over a brief period of time without an official car...

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