Campaign details
Brand: Cadbury Dairy MilkBrand owner: MondelēzLead agency: Starcom PakistanContributing agencies: Stimulus – Digital InvasionCountry: PakistanIndustries: ConfectioneryMedia channels: Online display, Online video, Social media, TelevisionBudget: Up to 500k
Executive summary
Cadbury Dairy Milk stands for bringing joy to people at different moments in life and enhancing them. It has been capturing moments of mithaas (sweetness) through its communication Kuch Meetha Hojaye (Let's have something sweet), occupying a special place in its consumers' hearts.
Being the chocolates category leader in Pakistan,...