Campaign details
Brand: Coca-ColaBrand owner: The Coca-Cola CompanyLead agencies: FP7/CAI, Part of McCann Worldgroup, Good PeopleCountry: EgyptIndustries: Carbonated soft drinksMedia channels: Merchandise & free gifts, Online video, Social mediaBudget: 500k - 1 million
Executive summary
It’s the same every year: as the underdogs in the region, it’s not an easy battle. The pressure was on, and this time it was the World Cup.
Coca-Cola, the brand that globally sponsors the games, was hindered: yet again, its competitor blocked Coke from the using only channel airing the games; again, competition...