Campaign details
Brand: The Colombian Ministry of Technology & CommunicationBrand owner: The Colombian Ministry of Technology & CommunicationLead agency: MullenLowe SSP3Country: ColombiaIndustries: Government, social policyMedia channels: Direct marketing, Mobile & apps, Outdoor, out-of-home, Radio & audio, Television, Voice, chatbotsBudget: Up to 500k
Executive summary
This is a very different innovation story.
In a world obsessed with moving forward and embracing the latest technology, we looked back.
For the first time ever, we harnessed the power of ‘old technology’ to open access to ‘new technology’ for people living...