Deakin University's DEB: The Rise of the Bots

Deakin University designed a world-first chatbot that used Facebook Messenger to listen, talk, and 'chat' with prospective students to explore their career and study options.

Campaign details

Brand: Deakin University Explore & DEBBrand owner: Deakin UniversityLead agency: HardhatCountry: AustraliaIndustries: Educational, universitiesMedia channels: Content marketing, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

Need Someone To Listen To You?

Between universities, other educational providers, career advisors, parents, extended family, friends, and everyone else who wants to influence year 11 and year 12 students in their future study and career decisions, students' ears are burning.

"Too much information!"

"Too much pressure!"

"Too little time!"

And all at a time with finals approaching, when...

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