Campaign details
Brand: DuluxBrand owner: AkzoNobelLead agency: MediaComCountry: Russian FederationIndustries: Home improvementMedia channels: Search marketingBudget: No budget
Executive summary
Online sales is a new channel for the DIY category, and one that is much easier to grow for a brand. The initial goal was to capitalise on what seemed like a growing interest in the DIY category and find ways to make paint brand Dulux grow at a faster rate than our competitors.
One of the most popular scenarios when making an e-purchase is a visit to...