Campaign details
Brand: e.l.f. CosmeticsBrand owner: e.l.f. CosmeticsAgency: Duncan ChannonMarket: United Kingdom, United StatesIndustries: Cosmetics, beauty aidsMedia channels: Competitions & contests, Online video, Social media, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
Make-up brand e.l.f. Cosmetics' Beautyscape programme is designed to inspire and connect with its community of beauty enthusiasts around its brand values, to inspire them to own their beauty and pay it forward by offering event attendees mentoring, engagement and support in their professional growth and development.
The programme kicked off with...