Campaign details
Brand: Emirates NBDBrand owner: Emirates NBDAgency: FP7 McCann DubaiMarket: United Arab EmiratesIndustries: BanksMedia channels: Content marketing, Mobile & apps, Online display, Online video, Social media, Sponsorship - event, propertyBudget: 1 - 3 million
Executive summary
With individual savings low and personal debt on the rise, people in the UAE struggle with their financial health. But physical health is also a struggle, with obesity rates being at an all-time high.
So, combining health with wealth, Emirates NBD created an innovative media channel and initiative for people...