FANCL: Say No to Preservatives

FANCL, a skincare brand, used social media to promote its products as preservative free in Taiwan and increase sales.

Campaign details

Brand: FANCLBrand owner: Fantastic Natural Cosmetics (Taiwan) LtdLead agency: Inspire AdvertisingContributing agencies: Innovate Films Production Co. LtdCountry: TaiwanIndustries: Skin care, sun protectionMedia channels: Competitions & contests, Online video, Social mediaBudget: Up to 500k

Executive summary

Skincare brands claim to support beauty, but most persist in using one of the greatest evils of skincare: preservatives. This was due to several reasons including cost, shelf life, and quality.

FANCL was not as well-known as many of its competitors and rarely created opportunities for brand interaction,...

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