Idea: The Power of LIVE Video

Cellular network Idea 4G used artificial intelligence to communicate its superior video quality in India.

Campaign details

Brand: IdeaBrand owner: Vodafone Idea Ltd.Agency: Mindshare IndiaMarket: IndiaIndustries: Telephone & internet servicesMedia channels: Livestreaming, Mobile & apps, Online video, Social media, Voice, chatbots, Word of mouth, influencersBudget: Up to 500k

Executive summary

Idea 4G, a leading cellular network in India was facing aggressive competition from other telco players in the market, which led to a dip in its market share and brand equity. While every player in the market was bombarding the customer with functional banner ads and low-price offerings, Idea 4G decided to...

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