Campaign details
Brand: IdeaBrand owner: Vodafone Idea Ltd.Agency: Mindshare IndiaMarket: IndiaIndustries: Telephone & internet servicesMedia channels: Livestreaming, Mobile & apps, Online video, Social media, Voice, chatbots, Word of mouth, influencersBudget: Up to 500k
Executive summary
Idea 4G, a leading cellular network in India was facing aggressive competition from other telco players in the market, which led to a dip in its market share and brand equity. While every player in the market was bombarding the customer with functional banner ads and low-price offerings, Idea 4G decided to...