Campaign details
Brand: JetBlueBrand owner: JetBlueLead agency: MullenLowe USCountry: North AmericaIndustries: AirlinesMedia channels: Competitions & contests, Content marketing, Online video, Outdoor, out-of-home, Public relations, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
JetBlue was well-known and loved in East-Coast markets but on the West Coast, it was a different story: a case of 'JetWho?', rather than JetBlue. Our ambition was to make JetBlue the 'first-choice' airline of those on the West Coast as well as on the East.
As New York's hometown...