Campaign details
Brand: Johnson's BabyBrand owner: Johnson & JohnsonLead agency: DDB Mudra GroupCountry: IndiaIndustries: Baby careMedia channels: Social media, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
In India, Johnson's Baby, an iconic brand passed from generation to generation, had suffered at the hands of international law suits and controversies over a period of five years. This led to growing distrust among mothers and dwindling brand love. The true test of the brand in such a situation was to communicate to mums that we had...