Campaign details
Brand: Koala's March Cocoa VanillaBrand owner: Thai LOTTEAgency: Dentsu One (Bangkok)Market: Thailand Industries: Bread, cake, biscuitsMedia channels: Online video, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Koala's March, a Japanese biscuit brand in Thailand, wanted to launch its new flavour Black Koala's March. For this campaign, we wanted to shift the focus from our core target of mothers and children, to teens. How could we make teens interested in our campaign, talk about and buy our new product?
Since teens...