Campaign details
Brand: Latam TravelBrand owner: Latam AirlinesLead agency: InitiativeContributing agencies: GrapheneCountry: ColombiaIndustries: AirlinesMedia channels: Mobile & apps, Online video, Radio & audio, Social mediaBudget: Up to 500k
Executive summary
Our aim was to generate a 10% traffic increase to the offices of travel brand Latam within a month, focusing on consumers who would like to acquire tour packages that include hotels, on-site tours, sightseeing and more.
Market background and objectives
Our consumer is a price seeker, moved by the offer but not always finding an...