MediaMarkt: Black Box – The real Black Friday simulator

Consumer electronics store brand MediaMarkt took an innovative approach, based around branded-content video, to boost awareness of its brand in the run-up to Black Friday in Hungary.

Campaign details

Brand: MediaMarktBrand owner: MediaMarkt Saturn Holding Magyarország Kft.Lead agency: Wavemaker HungaryContributing agencies: Umbrella Kreatív Műhely Kft., Be Social, Café PrCountry: HungaryIndustries: Electrical retailMedia channels: Competitions & contests, Content marketing, Events & experiential, Online display, Online video, Public relations, Social media, Television, Word of mouth, influencersBudget: Up to 500k

Executive summary

Black Friday is the biggest promotional sales period, mostly communicated in traditional media. This is also the time when most people turn on ad blockers.

Consumer electronics store brand MediaMarkt introduced the Black...

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