Campaign details
Brand: NikeBrand owner: NikeAgency: Mindshare ChinaCountry: ChinaIndustries: SportswearMedia channels: Livestreaming, Mobile & apps, Social media, Sponsorship - sportsBudget: 1 - 3 million
Executive summary
The All-Star Weekend is a big annual festival for basketball fans everywhere. It is held every February during the middle of the NBA regular season that consists of a variety of basketball events, exhibitions, and performances culminating in the NBA All-Star Game held on the Sunday night.
Nike had to stand out during this crucial moment but it faced a digitally...