Nippon Paint: Child Wellness Range

Nippon Paint, the leading Malaysian paint manufacturer, introduced its Child Wellness Range to create differentiation in the category and, without reducing prices, beat its copycat competitors to achieve a 75% increase in sales.

Campaign details

Brand: Nippon PaintBrand owner: Nippon Paint (M) Sdn BhdLead agency: Ensemble WorldwideContributing agencies: Entropia (M) Sdn BhdCountry: MalaysiaIndustries: Home improvementMedia channels: Content marketing, Direct marketing, Mobile & apps, Online video, Point-of-purchase, in-store, Print- general, unspecified, Product placement, Programmatic display, Public relations, Sales promotion, Sponsorship - media, Television, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

Nippon Paint has been leading in product innovation within the Malaysian market, only to be caught up by competitors with similar technology at even lower...

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