Campaign details
Brand: Pond's Age MiracleBrand owner: UnileverLead agency: Mindshare PhilippinesContributing agency: Ogilvy & Mather PhilippinesMarket: PhilippinesIndustries: Skincare, sun protectionMedia channels: Livestreaming, Online video, Social media, Voice, chatbots, Word of mouth, influencersBudget: Up to 500k
Executive summary
As one of the leading skincare brands in the Philippines, Pond's aims to empower women by changing their outlook on beauty. It has positioned itself as thebeauty democratiser, to ultimately bring innovative skincare solutions to the masses. That means it's an imperative duty of Pond's to...