Campaign details
Brand: ShebaBrand owner: MarsLead agency: BBDO JapanCountry: JapanIndustries: PetcareMedia channels: Competitions & contests, Online display, Online video, Social mediaBudget: Up to 500k
Executive summary
While dogs are walked regularly, allowing owners to interact with other dog lovers, cats are kept inside their homes. Cat owners thus turn to the internet to interact with other cat enthusiasts.
On Japan's National Cat Day, with cat owners even keener to trawl the internet for features on cats, Sheba developed a technology that placed a 'hypno-filter' over cat photos...