Campaign details
Brand: Sony PlayStationBrand owner: SonyLead agency: MediaComCountry: Russian FederationIndustries: Gaming hardware & softwareMedia channels: Competitions & contests, Livestreaming, Online display, Social mediaBudget: Up to 500k
Executive summary
PlayStation is a market leader in the console segment in Russia, though it has an ambition to grow its share and sales year on year.
2018 was the year of the FIFA World Cup – and it happened in Russia where everyone was mad about football.
As a part of an ambitious growth plan, Sony PlayStation managed to...