Campaign details
Brand: University of MelbourneBrand owner: University of MelbourneLead agency: McCann MelbourneContributing agencies: OnesalCountry: AustraliaIndustries: Educational, universitiesMedia channels: Content marketing, Online video, Outdoor, out-of-home, Print - general, unspecified, Radio & audio, Social media, Websites & micrositesBudget: 1 - 3 million
Executive summary
All universities promise to prepare students for the future. But the reality is, we don't know what the future looks like.
To prove that the University of Melbourne prepares students for every possible future, we used the university's own research and data...